![]() The takeaway: Use 360º images to help shoppers understand a product’s distinguishing features in a crowded field. Having a 360º product view is useful in part because this drill is in a crowded space-there are dozens of alternatives in the cordless drill category on HomeDepot alone.īecause shoppers can both spin this image and zoom in, they can compare the nitty-gritty details that differentiate this drill from the many others competing for their attention. features no fewer than 12 visual assets for the DeWalt 20-Volt cordless drill, including four lifestyle photos, two videos, and a 360º image. On, rotating images increased conversions by 27%.Įven given the cost of creating 360º images, those conversion rates would likely make the investment worthwhile.On, rotating images increased conversion rates by 10 to 40%.Wondering if you should use 360º images? Here's your cheat sheet:Īt first glance, the data around 360º images is pretty stunning: For this, you’ll need to go beyond a standard white background and include lifestyle images, which let you establish scale and create a narrative around how, when, where, and why customers should use your products. It’s important to note, though, that 360-degree images don’t offer any context for your product. 360-degree product photos are particularly effective because they can show your product from different angles, including the top and bottom (when you create a 360º image on multiple planes or use software to generate fully rotatable images). High-quality product photos are one of the most effective and efficient ways of providing that information. See more 360º images in our product library. ![]() In other words, shoppers need a lot of information before clicking “buy.” That study also found that 69% of customers have abandoned a product in their cart because of a lack of information or product details. That same study, conducted in 2019, found that today’s online shoppers expect eight images per product. A 2016 study found that online shoppers expected three images of every product they considered. What Shoppers Want from eCommerce ImageryĮCommerce customers want more images than ever. ![]() Industries & Integrations Open the submenu.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |